This site threw some e-commerce SEO questions Aaron Wall’s way. Some of the questions were just too close to home, I couldn’t resist not answering…
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Click fraud is down somewhat, according to the latest Click Fraud Index from Click Forensics. Content networks still give me the shivers; there’s no way I’m ever showing ads on them:
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Would you like to know Christine Hermosa’s condo address? Fanboys and stalkers click on…
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Damn you OfficeMax. Your Elf Yourself campaign case study has somehow found its way into my inbox and I’m now sleepless in the Manila viral lab thinking about my own MarketingProfs worthy virus.
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The true value of social media in the 2.0 age has been blurred, thanks to the millions of self-proclaimed social media optimizers who’ve read just enough public material to define shared bookmarking, blogging and networking sites. It’s not just about getting Dugg or getting links from your niche’s blogger of the month. It’s not about dropping a link on a high traffic community site. It’s definitely not some funny video you attach your URL to on the last frame.

Strip away the hype: social media is a tool to help customers trust your brand, that’s it. And the smart virologist knows it’s not about the tool, it’s about the message.

What better way to break the monotony of day-to-day Internet marketing challenges than having a smoking hot celebrity grace the inauguration of your brand new Xbox 360 gaming station at the Office? Rica Peralejo woohooo! :)

Thanks Aimee, Angge and Rey :)
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We’ll be holding our 2nd free Internet marketing class this coming Saturday. What originally started out as a recruitment event is now a hands on Toastmaster training session for key people at the company. They don’t know it yet, but being able to carry a crowd is now a key performance metric ;)

So far, we have topics on affiliate marketing, email, search, design 2.0, analytics and copywriting…with special focus on how it’s done from a supplier/agency point-of-view. I want to expand that to include information architecture, usability, domaining and yoga sometime in the near future. Any other subjects/speakers you want featured?

If you’re after 101 info on all the Internet marketing channels out there or you just want to learn more about the many Web job openings that we have, please consider signing up for the event. Free food, plus you earn brownie points when you do decide to apply.

When sending an email out to your house list, don’t make this mistake.

This method probably shaved a few hours off the sending process but broadcasting email addresses of your list members to the public just makes you want to scream “unsubscribe” (an option which they left out).

This reminds me of the time when the Nokia Elite team emailed an event invitation to everyone on their list using the same ’send to all’ method. Marketers would have killed to get their hands on that email — you wouldn’t believe the names that were on that list.

A common theme among those that have become unbitten by the blog bug is that there’s so little time to write quality posts, the ones that push people to think rather than regurgitate. Those posts are truly a rare commodity. It seems like the more you think about a post, the less thinkworthy it becomes.

So here’s to 2008. I got a promotion. I’m getting married and I’m hoping to reconnect with everyone I’ve disassociated myself from during the previous year. 1 post a day, here we come. Same space, new channels. Good times.

Please feel free to reintroduce yourself. I’m Marc.