Sign up for all the email marketing programs of your ecommerce idols. You’ll need Q4 creatives/promos inspiration for 2007. While you’re at it, get down and dirty inside CJ and get all Q4 creatives you can get.
Organic and paid search earnings tend to be ‘predictable’ for all 4 quarters. It’s the performance of your affiliate marketing and email marketing sales channels for Q4 that would be the X factor. OR let’s triple our PPC budget for the remainder of the year.