It’s official. You can run contextual ads from a different ad network on the same page as Google AdSense (think Google AdSense and Yahoo! Publisher Network ads side by side).
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I’ve been thinking about implementing an ad revenue sharing scheme on the new SEO Philippines forum. But comments like this scare the shit out of me :)

ive not installed this yet but before i do i just want to ask a question - excuse my ignorance if i have missed something.

from what i have read this is like a banner rotation scheme but for adsense. does this mean each person has to have an adsense account and if so how would i know whos adsense account i am clicking on. (highlights are mine)

Does anyone have real world stories about AdSense sharing and forums?

Has anyone tried out Blogkits? They’re positioning it as an AdSense alternative for the millions of bloggers who don’t have the necessary traffic to earn big from AdSense. If anyone does get in, be sure to post a review please. Check out the buzz around Blogkits or you can read the blog.

Here’s an actual case of a friend who lost her AdSense check worth P20,481.45 in the mail. Now I’ve read horror stories before of AdSense publishers losing their checks but what really struck me was that somebody actually succeeded in depositing and encashing this “lost” check.

My friend was generous enough to allow me to do a case study. So I’m publishing select email correspondence between her and Google (sanitized of course). Let’s start with Google’s reply to her initial email inquiry (I won’t publish that anymore).
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Last August 12, I started testing bordered vs borderless 336×280 ads on this site, expecting to see the borderless channel to outperform its bordered breathren. Wrong.
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If it’s happening in Malaysia, I don’t see why Google can’t implement it here in the Philippines. I agree with Migs‘ comment; this initiative would be a big help to the $100 - $300 bracket. But to be honest, I’d rather have everything pass through DHL. Nothing beats door-to-door baby.

Hat tip to Abe.

The Inside AdSense blog shows us an easy-to-implement script for A/B testing of two AdSense ad units. It’s running here now, to determine which 336×280 ad unit performs better for Macalua.com: with or without borders.

Whoa. Look at this ad unit.

Click to zoom.

I guess now there’s no doubt that blending images close to AdSense units is an effective click magnet. Is AdSense adding that feature directly into the ad creation console? Google must be working double time to reach/surpass financial targets this quarter. This feature screams: I want more click profit.

Update: Guess this was first spotted waaaaaaay before this post by JenSense. Now you know how long I’ve been gone :)

If you’ve read through the Tuzhilin Report (yawn) by Dr. Alexander Tuzhilin, I know you’ll agree to this: sections 5 to 7 would make a nice handout for teaching PPC to newbies :)

In case you don’t want to read through all 47 pages, here’s the summary:
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Here’s more evidence that Google is really cranking up efforts to milk the AdWords cash cow for all its worth this quarter: “institutionalized” ad blending.
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