Marc Hil Macalua is out there helping people earn decent incomes online through two Internet marketing focused properties: his Macalua.com blog and the SEO Philippines mailing list. Marc holds a B.S. in Communications Technology and a Minor in Marketing, both from the Ateneo de Manila University.

Marc Hil Macalua in the news:

1. Entrepreneur Magazine - April 2008
   By Summit Publishing
2. Executive Breed - July 2007
   By JobsDB.com
3. RP group holds second search engine marketing competition
   By Erwin Lemuel Oliva
   Inq7 (11/04/2006)
4. Keyword ranking contest jumpstarts interest in SEM
   By Erwin Lemuel Oliva
   Inq7 (06/04/2006)
5. Optimizing One’s Website for the Search Engines
   By Annalyn Jusay
   Manila Bulletin (04/07/2006)
6. RP Firm Cashes in on Search Engine Marketing
   By Erwin Lemuel Oliva
   Inq7 (04/01/2006)
7. SEO Philippines Founder Delivers Speech at SES China 2006
   PRLeap (03/29/2006)
8. myAyala.com Complies with Google Policy on Hidden Keywords
   by Erwin Lemuel Oliva
   Inq7 (02/22/2006)
9. SEO Talk with Marc Macalua
   By Annalyn Jusay
   Manila Bulletin (02/01/2006)
10. The Pinoy Tech Blog is Born
    By Annalyn Jusay
    Manila Bulletin (09/19/2005)

The Long Version
I’m what you would call a Web prodigy (or a Web addict, take your pick). My professional career has always been centered on the Web and the Internet in general. When I joined serfdom the workforce in 2000, I was fortunate to be hired by Asia Online Philippines Ltd., then the leading Web agency for Philippine Fortune 500 companies. It was here that I deepened my skills in the creative, usability and information architecture areas of web development. Usability was my game back then and that practical understanding of the user experience has infected me and my projects with a Jakob Nielsen-ish passion for what works online. From interfaces to copy, I always strive to help users achieve the ‘Don’t Make Me Think’ objective.

Project management knowledge was added to my professional background when I was recruited to join DevCo Philippines Ltd. as team leader for their Web group. DevCo helped me polish my project management skills via Project Management Institute (PMI) and Association for Computing Machinery (ACM) instruction. I also gained valuable business development experience when I was appointed to work for DevCo’s parent company in Hong Kong.

My stint with ePacific Global Contact Center Inc. has brought my Web creative/management/business development skills to the enterprise. As Director of Development, I’m in charge of leading IT initiatives such as Web-based ATS, HRIS, CRM and SFA tools. It was in one of these initiatives that I rediscovered the marketing face of the Internet. Through topics like search engine marketing, I was able to complete and cement my understanding of the Web development process: from vision to creation and monetization.

I’m leveraging all of those skills on a few Web2.0 startups together with other visionaries in the Philippine Web scene. Should things fall into place, I hope to retire as early as 2013.

Speaking Engagements