One more reason why we need marketing-focused developers. Missed opportunities and brand erosion in a seemingly harmless under maintenance page.
- A carefully worded message in the brand’s tone would have been “cuter” (think Flickr); machine-language needs to go.
- Branding elements, e.g. logo need to be here; the current implementation makes it look like the site was defaced.
- Better to remove the +/- 6 hour promise because you could either be under/overestimating your uptime schedule
This post was written by:
Marc - who has written 762 posts on Macalua.com.
Marc is currently Philippine VP of Marketing for U.S. Auto Parts Network Inc. (NASDAQ:PRTS), a Top 200 web retailer as ranked by Internet Retailer Magazine. He breathes SEO, PPC, web analytics, affiliate marketing, email marketing, comparison shopping engines, usability and conversion optimization together with 80 other rising superstars in the Philippine Internet marketing scene.
Marc is also the founder of SEO Philippines and is a certified Ateneo Blue Eagle fanatic.
Contact the author
February 14th, 2010 at 1:33 am
весьма интересно.
June 5th, 2010 at 8:13 pm
Fantastic article, I like it. ps. what template have you used for this site, i love the design?
July 12th, 2010 at 5:01 am
Most of developers have no ideas about marketing and SEO. Their focus is on coding and you can’t rely on them to provide SEO-ready content.
That’s why an SEO team is important for companies either in-house or outsourced.
July 31st, 2010 at 1:28 pm
I’m unable subscribing to your RSS feed. Can you help or do you know why? thanks for the info.