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Questionable Link Building Practice via the Verisign Widget

Mon, Mar 16, 2009

SEO

Not sure what Verisign was thinking. But the massive penetration of the Verisign Secured Verify widget must have tempted their SEOs to use this as a link delivery system. And why not? You get 4,309,470 keyword-rich dofollow links (and counting) in one relatively easy stroke, without the website owner even knowing.

Check out the keyword rich text link underneath the Verisign logo

Check out the keyword rich text link underneath the Verisign logo.

This is very reminiscent of the free web counter / powered by keyword link building variety a few years back, which has since been caught and “controlled” by Google.

Does it still work? Verisign does rank for “ssl certificates” (#3 here) for the destination URL pointed to by the widget. The next question is, if a big company like Verisign can get away with this, why can’t others?

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This post was written by:

Marc - who has written 762 posts on Macalua.com.

Marc is currently Philippine VP of Marketing for U.S. Auto Parts Network Inc. (NASDAQ:PRTS), a Top 200 web retailer as ranked by Internet Retailer Magazine. He breathes SEO, PPC, web analytics, affiliate marketing, email marketing, comparison shopping engines, usability and conversion optimization together with 80 other rising superstars in the Philippine Internet marketing scene. Marc is also the founder of SEO Philippines and is a certified Ateneo Blue Eagle fanatic.

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13 Comments For This Post

  1. Alfredo Says:

    Reminds me of statcounter on how they got PR9 because of their free stats..

  2. Rico S. Says:

    Similarly, I think Adobe.com and Macromedia.com’s PR10’s were helped by all the “Get Flash” links littered all over the web. Sneaky :)

  3. Alfredo Says:

    @rico, also the get acrobat reader links :)

  4. seo jaipur Says:

    I hit a link in google and read
    a blog on this site about the economic
    strain we are taking in SA. I tried to
    find it once I registered, unfortunately
    to no avail. Perhaps somebody could be
    so kind as to show me the way? Anyway,
    I’m here and waiting!
    ————–
    Rockstarbabu
    —————-

  5. Philippines Typhoon Says:

    I have to say that as badly as small sites like ours needs backlinks to promote our site for people who are quite literally dying, it’s really difficult to see that other companies have come up with schemes to acquire them so easily. The small guys, and the non-profits ought to have a way to compete with that. I don’t think Adobe would be where it is today without all of the backlinks they have. Nor would Verisign or many other companies with schemes like this.

    Frustrating. Very frustrating.

  6. MICHAEL Says:

    Thanks for your post, I found it very interesting. Trying to wrap my head around it it’s mind boggling.

  7. Cyrel Says:

    Whoa! Thanks for your post. I am also an SEO here in Legaspi, Philippines. I am planning to go to Manila to seek for a job (SEO probably) but I do not know where to start? Can you help me!

  8. Pei Dibert Says:

    Great stuff…very informative. I’ve heard alot about your methods and absolutely want more. Very Nice work!

  9. Mammie Vinyard Says:

    Hi just stumbled your blog and i thank you for your story it was interesting. I am curious about link building for my website too. Have you used the scrapebox.com tool? If so is it good? If not then what is the best tool? Thank you.

  10. Roderick - SEO Services Philippines Says:

    Just do anything to build links. Being creative is OK as long as it it legit. Let Google decide.

  11. Bobby Bash Says:

    Hi, there your information in this site great example of learining the instant link building and you have made some valid points, and i followed your information and i got the page rank to my site within a week and, any more ideas like this please let me know, thanks for your valuable information..

  12. Roberto Betzold Says:

    I enjoy the way you catch the heart and soul of the message, truly good writting style, I enojoyed it!

  13. LBTriggerMan Says:

    I think this is a great idea. Not that innovative ’cause a lot of others have done this.but still a great thing.

    Hmm, if you have access on developing plug-ins and get your keywords/links to come along side it, then it’s a big boost for your outbound links, especially if it becomes a hit and a lot uses it.

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