RSS

Retail Traffic Shrinking?

Thu, Oct 30, 2008

E-Business

This is too painful to hear. Hitwise is reporting that “U.S. visits to online retail Web sites have declined for the eighth consecutive week”. According to the report, US visits to a “custom category of 500 retail websites declined 3 percent for the week ending Oct. 25, 2008, compared with the same week the previous year”.

“These declines have strong implications for the upcoming holiday season as well as offline sales,” said Heather Dougherty, research director at Hitwise. “Everyone is aware of the role that the Internet plays to influence offline sales through research, so this slowdown may indicate a further ripple effect in sales in retail locations.”

Definitely not good for retailers’ Q4 aspirations. As demand shrinks, retailers will have to outspend each other on customer acquisition, which will cut into their margins, which will ultimately cause the biggest Christmas Party budget cuts for the people they rely on for outsourced help (me). Great.

Here’s the full report.

, , ,

This post was written by:

Marc - who has written 761 posts on Macalua.com.

Marc is currently Philippine VP of Marketing for U.S. Auto Parts Network Inc. (NASDAQ:PRTS), a Top 200 web retailer as ranked by Internet Retailer Magazine. He breathes SEO, PPC, web analytics, affiliate marketing, email marketing, comparison shopping engines, usability and conversion optimization together with 80 other rising superstars in the Philippine Internet marketing scene. Marc is also the founder of SEO Philippines and is a certified Ateneo Blue Eagle fanatic.

Contact the author

10 Comments For This Post

  1. Alfredo Says:

    same thing i experienced on wholesale ecommerce websites :)

  2. Hubportinteractive Technology Says:

    it’s true that whenever the demand shrinks, retailers outspend each other on customer acquisition.

  3. myflowerdepot Says:

    Thats the difficult the acquisition of the customer is always on the retailers,and its wasting a time coz they have to spend the time to each other.

  4. deinse Says:

    so i guess that’s life,the’y have to face all consequences.

  5. Norhafidz Says:

    @deinse: yeah, absolutely agree with you

  6. flowersexpress Says:

    Its really painful to hear custom category of 500 retail websites declined 3 percent for the week,compared with the same week the previous year.What happen?

  7. Terence Ong Says:

    It’s all because of the U.S. and European recession. Cyclicals such as retail and real estate will really suffer in terms of demand… Even here in the Philippines there is a slowdown in Real Estate buying, but of course it’s not as bad as the US. We’re still experiencing growth, but not as high as last year. Hopefully, the analysts would be right in saying that Asia won’t as hard hit as the US and Europe…

  8. Real Estate Philipines Blogger Says:

    And in terms of Philippine real estate, I think population growth will still be the major growth driver here. Maybe because of cost cutting, more US and European companies will avail of BPO services here! I certainly hope that would be the case…

  9. Millionaire Acts Says:

    This is another effect of the global recession. Slow demand means slow sales and definitely mean lower costs and lower revenues for bloggers.

  10. Interesting Post Says:

    I read your blog on occasion and I must mention that I like your template!

Leave a Reply