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MyAyala Wake Up

Thu, Oct 30, 2008

SEO

Tis a sad, sad day for Philippine SEOs when a notable local dotcom player starts dissing on the value and merits of search engine optimization.

SEO’s are costs that do not, for the moment, give any form of worthy results. Our experience in e-commerce with myAyala for the past 8 years has indicated that the cost of SEO is better spent on an offline campaign. i.e. print add or TVC about the website or an offline promotion requiring an online fullfilment.

The best way to get good search engine results is to simply build consistent and loyal “visits” to your site. In the Philippine context, an offline campaign is necessary.

I really think that person may have been referring to paid search rather than organic but the last paragraph make it sound like he is really hating on organic.

Strong words from a company whose flagship category homepage (flowers) metadata looks something like this:

<META NAME=”keywords” CONTENT=”flower delivery philippine, flower delivery philippines, flowers to philippines, flowers to the philippines, philippines flower shop, philippines flower shops, send flowers philippines, send flowers to the philippines”>
<META NAME=”description” CONTENT=”Online Philippine flower shop that allows you to send flowers to the Philippines. We deliver to anywhere in the Philippines.”>
<meta name=”robots” content=”index, follow”>
<META NAME=”Revisit-After” CONTENT=”7 Days”>
<title>Philippines flower shop online |  Send flowers to Philippines</title>

Ano ba talaga kuya?

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This post was written by:

Marc - who has written 761 posts on Macalua.com.

Marc is currently Philippine VP of Marketing for U.S. Auto Parts Network Inc. (NASDAQ:PRTS), a Top 200 web retailer as ranked by Internet Retailer Magazine. He breathes SEO, PPC, web analytics, affiliate marketing, email marketing, comparison shopping engines, usability and conversion optimization together with 80 other rising superstars in the Philippine Internet marketing scene. Marc is also the founder of SEO Philippines and is a certified Ateneo Blue Eagle fanatic.

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5 Comments For This Post

  1. flowersexpress Says:
    November 18th, 2008 at 5:09 pm

    The best way to get good search engine results is to simply build consistent and loyal “visits” to your site,thanks for the tips!

  2. only in the philippines Says:
    January 22nd, 2009 at 12:53 am

    Does it have any bearing with regards to SEO if the title tag is placed above the meta keywords and description as against to what is shown in your example above?

  3. Grace @ same day flower delivery Says:
    November 20th, 2009 at 7:32 pm

    I’ve been looking for the web for my research on this case. I’m so grateful what you shared bestows a new proportion to the data I’m compiling. I really appreciate the way which you look at this field, it offer me a unique means of seeing at it now. Thanks for the share.

  4. web design san antonio Says:
    February 3rd, 2010 at 5:12 pm

    I really appreciate the way which you look at this field, it offer me a unique means of seeing at it now. This is really helpful, i hope many could read this blog.

  5. Hayden Robertson Says:
    May 12th, 2010 at 8:37 pm

    I really love sending flowers to my loved ones. I specially like sending Tulips and Roses.`*’

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