Will online ad spending suffer because of the bleak economic times? Jury’s still out on that one. But if there are budgets to be trimmed, traditional media seems to be the first choice.
According to a June McKinsey & Co. survey of 340 senior marketing executives worldwide, 91% are using online advertising, and over one-half indicate that their companies plan to maintain or exceed current levels where possible. Even more telling, 55% of marketers said they’re cutting expenditures on traditional media, precisely in order to increase funding for online efforts.
With search adoption increasing, more and more marketers should look at shoring up the budgets for the channels that provide the best ROI, while drastically reducing cost for the ones that ummmmmm give you good branding returns.
October 29th, 2008 at 2:46 am
What’s a “Guro”?
October 30th, 2008 at 5:28 pm
Definitely not a typo
Guro = teacher
December 26th, 2008 at 12:35 pm
internet reaches a lot more people and i think advertisers knows this as a fact.
August 10th, 2009 at 2:27 pm
January 13th, 2010 at 10:17 am
Согласен, это замечательный ответ
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February 3rd, 2010 at 5:10 pm
Really? i don’t know this one. I am very thankful that you inform us. Great post.
May 21st, 2010 at 2:16 am
i love Online shopping because it is so convenient and it is just one click away.,*;
June 4th, 2010 at 3:38 pm
Great information can’t wait to try it. James Douglas
July 27th, 2010 at 4:24 pm
online shopping is very exciting because you do not need to go on a shopping store to purchase items.:,~