Click fraud is down somewhat, according to the latest Click Fraud Index from Click Forensics. Content networks still give me the shivers; there’s no way I’m ever showing ads on them:
The average click fraud rate of pay-per-click (PPC) advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.8 percent. That’s down from the 28.3 percent rate reported for Q4 2007 and up from the 21.9 percent average click fraud rate reported for Q1 2007.
That’s just too high. But then again it helps the report publisher’s business to sound these alarm bells. The louder and scarier, the better. PPC is here to stay and it still is my paid channel weapon of choice, next to email. Businesses will just have to live with the fact that click fraud is part of doing business online.
April 28th, 2008 at 11:48 am
“someone will always try to blackhat you”
same goes with
“someone will always try to click all your ppc campaigns”
April 28th, 2008 at 8:11 pm
i hear you stay away from content networks.
April 28th, 2008 at 11:15 pm
Alfredo, if you need a click army to fight back, just holler..
Hans, at 27.8% !?! I would too.
July 13th, 2008 at 6:03 pm
How can they detect either it’s fraud or not? IP address?
September 15th, 2008 at 11:40 am
To detect and minimize fraud, I use this tool Who’s Clicking Who > http://whosclickingwho.com
April 23rd, 2010 at 7:47 pm
Do you accept guest blogposts? I just like the design and style how you wrote
Click Fraud Down But Not Out | Macalua.com , I’m in this topic for ages and I would adore to write few articles right here in case you agree.
June 17th, 2010 at 8:48 pm
Hi, danke Bezüglich deines Beitrags.