Macalua.com

SEMCON 2010 Season

4. September 2010

It’s that time of the year! If you’re in South East Asia, and interested in Search Marketing, Social Media and Internet Marketing in general you should not miss this event. This year we’re bringing in Aaron Wall of SEO Book fame (yes he’s that guy on the first page of Google for the keyword “SEO”). Aaron [...]

AdWords Qualified Companies in the Philippines

11. April 2007

13 Comments

If you’ve been paying attention to the messages on your Client Center’s opening screen, you’ll know that Google’s currently looking for Philippine companies interested in securing ‘Qualified Company’ status in the Google Advertising Professionals program. To become a Qualified Company in the Google Advertising Professionals program, a company must: Have a billing and mailing address in a [...]

Congrats Jenni

22. September 2006

4 Comments

My friend has just passed the Google AdWords Professional certification program. So before I claim she’s the first in the Philippines, are there any other certified AdWords Pros based in the Philippines? Good times!

Tuzhilin on Google’s Anti-Clickfraud Strategy

28. July 2006

0 Comments

If you’ve read through the Tuzhilin Report (yawn) by Dr. Alexander Tuzhilin, I know you’ll agree to this: sections 5 to 7 would make a nice handout for teaching PPC to newbies In case you don’t want to read through all 47 pages, here’s the summary:

Anti-Testimonial

4. June 2006

1 Comment

One can appreciate the true scale of clickfraud when one of the people testifying to its success earlier does a 180 and cries clickfraud after a thorough investigation of its PPC operation.

Second Quarter Storm

24. May 2006

2 Comments

Here’s more evidence that Google is really cranking up efforts to milk the AdWords cash cow for all its worth this quarter: “institutionalized” ad blending.

Google on the Business of Click Fraud

4. April 2006

3 Comments

Google CEO Eric Schmidt on click fraud: “Believe me, as a computer scientist, we have the ability to detect the invalid clicks before they reach advertisers,” says Schmidt, who has a Ph.D. in computer science from the University of California, Berkeley. “The attacks on us are easily detected.” Schmidt declines to say how pervasive the click scams [...]

Determining Ad Rank

22. February 2006

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The Inside AdSense blog has published a short article on how AdWords listings are ranked: How is Ad Rank determined? While bid price (the price advertisers are willing to pay for each click per thousand impressions) is obviously an important factor, we also calculate advertiser Quality Score to make sure the best performing ads will always [...]

Finding Your Niche

15. February 2006

3 Comments

Previous Ask Marc sessions have shown that one of the most common pimp my site question relates to niche selection: what niche should I go into? Normally, I’d go into the wherever-you’re-most-comfortable tirade but 9 out of 10 people who ask me equate good niches with profitable niches. I won’t point you to the exact niches [...]

Amazononsense?

7. February 2006

1 Comment

Will the market support another AdSense-killer? Initially, I thought it would be a contextual version of their Amazon Associates affiliate system. After reading Chris Beasley’s post, it became clear that it was going to be an AdSense clone offering third party sponsored links.