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The Peanut Butter Manifesto

Was browsing through Yahoo!-related articles and stumbled upon the Peanut Butter Manifesto written in 2006 by Brad Garlinghouse, a former senior executive at Y!. He outlines what he thought was holding Yahoo! back and proposes solutions to these same problems. It's scary how generic this manifesto can be. Do a replace-all and substitute Yahoo! with your favorite company and the lessons would still apply. Companies that saw growth spurts and then over expanded to capture perceived opportunities should make the manifesto a must read.

Yahoo! Mobile Loves the Philippines

With all the reshuffling and uncertainty happening at Yahoo!, one thing’s for certain: Yahoo! Mobile loves the Philippines. Yahoo! Mobile is relaunching with some rather cool mobile apps and has picked the Philippines to be one of its test beds, no doubt due to our outrageous domination in SMS usage. Initial launch planned for USA, Canada, [...]

Retail Traffic Shrinking?

This is too painful to hear. Hitwise is reporting that “U.S. visits to online retail Web sites have declined for the eighth consecutive week”. According to the report, US visits to a “custom category of 500 retail websites declined 3 percent for the week ending Oct. 25, 2008, compared with the same week the previous [...]

Online Ad Spending to Shrink?

Will online ad spending suffer because of the bleak economic times? Jury’s still out on that one. But if there are budgets to be trimmed, traditional media seems to be the first choice. According to a June McKinsey & Co. survey of 340 senior marketing executives worldwide, 91% are using online advertising, and over one-half indicate [...]

Sweeeet Overview of the Ecommerce Landscape

Brian Smith recently shared a detailed overview of what an ecommerce company’s marketing focus should be. It’s a great starting point/yardstick for businesses making the move to online. It also provides a pretty slick roadmap of the online channels and tools you should be busying yourself with, complete with links to the leading vendors/technologies in [...]

Still Expecting a Rosy Q4?

OK so call me an alarmist. Amazon and eBay have adjusted their sales outlook for the fourth quarter and their numbers aren’t rosy at all. Amazon.com projected it would earn $6 billion to $7 billion during the fourth quarter, down from the $7.2 billion it had previously forecast. That’s bad news for investors: Last year the [...]

Yahoo to cut 10% of workforce

It’s always sad to see this happen to anyone. Yahoo Inc. said Tuesday that it would lay off at least 10% of its workforce over the next few months as it grapples with the deepening economic crisis, continuing the Internet pioneer’s tough run since it spurned a buyout offer from Microsoft Corp. this year. About 1,500 employees [...]

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Ohhh Mikey

Mikey for the PBA Blogger's Choice Award!

Holiday Proofing Your E-Business

Want to take advantage of the holiday shopping season? What do you need to do to get your e-business holiday-ready? Here's a short to-do list