Macalua.com

Will the Real Philippine Social Media Expert Please Stand Up

16. March 2009

You have a need. You realize your word-of-mouth marketing initiatives need a little social media push 2.0 style. The only time people talked about and linked to you was during some ho hum swag swap meet your friend arranged with some bloggers who looked and behaved like this was their first time out in years. You [...]

Have 15 Seconds, Will Plurk

28. October 2008

6 Comments

The Philippines should be the test bed for all things social. Pinoys own Plurk. It’s a wonder how this app has captured the imagination (and productive hours) of almost everyone in the office. I have theories as to why apps like this thrive here but will reserve that for a future post. If you want [...]

Smart ORM

2. May 2008

4 Comments

Online reputation management professionals advocate creating multiple profile pages on social sites, forums and blogs for, let’s face it, parasite SEO tactics for the entity you’re doing ORM services for. What most pros fail to tell you is that most of these social sites are open, meaning they allow other users to add content, either [...]

Influencers Don’t Blog

9. April 2008

4 Comments

Blog in blog out you hear about the social media importance of bloggers in the influencing/evangelizing mix of things. Prevalent 2.0 knowledge would have you believe that for any online WOMM initiative to flourish, A-listers would have to be seeded, fed and sometimes paid to spread (maybe even host) the virus. Previous conference discussions on [...]

Gambling on Gambito

4. March 2008

7 Comments

Damn, did they make her ride coach? The local blogosphere was abuzz when YouTube star Christine aka Happyslip Gambito flew down to ‘experience’ the islands. Hats off to the marketing crew that hatched this idea. She connects well with a Fil-Am generation that feels 90% American already. She also connects well with local Filipinos, specifically the [...]

Viral Marketing in the Philippines

25. May 2007

8 Comments

One of the best examples of a viral campaign by a local company would be Star Trends Apparel’s warehouse sale. I learned about this through Anton’s blog and have followed it through the years through word-of-mouth (WOM) eyes. Here’s why I think they’ve been effective:

Tender Blogging Care

23. May 2007

2 Comments

Back when Yahoo! was the dominant Web destination and Filgifts was just a toddler, companies wishing to make a dent online relied much on advertising schemes like cross site promotions and direct ad placements to generate eyeballs. Web 2.0 saw the rise of a new breed of online marketers: the viral first, traditional second type. With [...]

Breaking the Buzz Down

22. May 2007

4 Comments

Thanks to this comment by Robin (excellent technology blog by the way), I found this TipidPC thread which I feel mirror a lot of the sentiments generic customers feel during a viral crisis. This thread is also a treasure trove of consumer insights for Globe. I’m just surprised Globe hasn’t joined the conversation (the thread’s [...]

Globe Visibility’s Tipping Point

19. May 2007

14 Comments

The honeymoon is officially over. Watch out Globe, time to start monitoring your online reputation before it’s too late. It all started with people leaving comments on my Globe Visibility post. You can see the evolution of comments from ‘wow Globe Visibility’ to ‘it’s not functioning as advertised’ to ‘off with Globe’s head’. Saw the first [...]

Online Reputation Management

12. April 2007

8 Comments

With so many people Googling just about anything online, businesses and individuals are now starting to realize the value of maintaining a positive brand online. Brand managers in particular have a reason to be doubly concerned: the world is full of people out to destroy your brand. Disgruntled employees, dissatisfied customers, competitors…they all have a [...]