Macalua.com

On Maintenance Pages and Missed Opportunities

One more reason why we need marketing-focused developers. Missed opportunities and brand erosion in a seemingly harmless under maintenance page. A carefully worded message in the brand’s tone would have been “cuter” (think Flickr); machine-language needs to go. Branding elements, e.g. logo need to be here; the current implementation makes it look like the site was defaced. Better [...]

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Rewrite For Conversions

The year's winding down and for most ecommerce companies are throwing everything they can at the conversion beast. This is make or break season for most companies, and with the fourth quarter/holiday season coming up, now is the perfect time to go implement those conversion-lifting projects you've identified but never really found time to do.

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