Social This Social That

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Optimizing the World One Click at a Time

An Internet Marketing focused blog, with occasional musings about life on and off the battlefield by Marc Hil Macalua, SEO Philippines Founder and Philippine Marketing VP for US Auto Parts Network Inc.

Feb

Posted (Marc) in SEO on February-27-2008

The true value of social media in the 2.0 age has been blurred, thanks to the millions of self-proclaimed social media optimizers who’ve read just enough public material to define shared bookmarking, blogging and networking sites. It’s not just about getting Dugg or getting links from your niche’s blogger of the month. It’s not about dropping a link on a high traffic community site. It’s definitely not some funny video you attach your URL to on the last frame.

Strip away the hype: social media is a tool to help customers trust your brand, that’s it. And the smart virologist knows it’s not about the tool, it’s about the message.

Comments:

na on March 2nd, 2008 at 7:52 AM #

that’s it?

svc on March 3rd, 2008 at 5:24 PM #

yeah! i do believe in your sentiments in Social Media. You can hardly find a good one that is discussing or helping about brands and agencies and spread branded content by word of mouth. Many are just simply focusing on the traffic they’ll get out of it.

ronald allan on March 7th, 2008 at 5:22 PM #

im one of them maybe.. tsk tsk.. i used it for link building..

mccormicky on March 17th, 2008 at 1:16 AM #

I appreciate brevity as much as the next person but your article was too short! I could use a more in depth explanation of what it is and what it ain’t.
Are you saying that people have abused the opportunity so much that it has ruined it for the real purpose of social media?
And if having used it the wrong way yet made sales, got traffic, ads were clicked,etc, is it still the wrong way?

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