Damn you OfficeMax. Your Elf Yourself campaign case study has somehow found its way into my inbox and I’m now sleepless in the Manila viral lab thinking about my own MarketingProfs worthy virus.
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The true value of social media in the 2.0 age has been blurred, thanks to the millions of self-proclaimed social media optimizers who’ve read just enough public material to define shared bookmarking, blogging and networking sites. It’s not just about getting Dugg or getting links from your niche’s blogger of the month. It’s not about dropping a link on a high traffic community site. It’s definitely not some funny video you attach your URL to on the last frame.

Strip away the hype: social media is a tool to help customers trust your brand, that’s it. And the smart virologist knows it’s not about the tool, it’s about the message.

What better way to break the monotony of day-to-day Internet marketing challenges than having a smoking hot celebrity grace the inauguration of your brand new Xbox 360 gaming station at the Office? Rica Peralejo woohooo! :)

Thanks Aimee, Angge and Rey :)
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