We’ll be holding our 2nd free Internet marketing class this coming Saturday. What originally started out as a recruitment event is now a hands on Toastmaster training session for key people at the company. They don’t know it yet, but being able to carry a crowd is now a key performance metric ;)

So far, we have topics on affiliate marketing, email, search, design 2.0, analytics and copywriting…with special focus on how it’s done from a supplier/agency point-of-view. I want to expand that to include information architecture, usability, domaining and yoga sometime in the near future. Any other subjects/speakers you want featured?

If you’re after 101 info on all the Internet marketing channels out there or you just want to learn more about the many Web job openings that we have, please consider signing up for the event. Free food, plus you earn brownie points when you do decide to apply.

When sending an email out to your house list, don’t make this mistake.

This method probably shaved a few hours off the sending process but broadcasting email addresses of your list members to the public just makes you want to scream “unsubscribe” (an option which they left out).

This reminds me of the time when the Nokia Elite team emailed an event invitation to everyone on their list using the same ’send to all’ method. Marketers would have killed to get their hands on that email — you wouldn’t believe the names that were on that list.

What’s harder than managing smart people? It’s keeping them juiced and happy. You can’t let your guard down and hope that somehow a miraculous sense of personal loyalty will keep them interested and away from the greener pasture syndrome. You have to keep a special eye on the smart ones in your group, for they always figure out a way to find a company that knows they’re smart and is ready and willing to invest in them.

So what do you do to keep them interested, engaged and employed? In my 7+ work years, I’ve been lucky to have been both the target of and the giver of juice. I’ve probably seen and handled all personality types: from the prima donna, the recluse, the leader, the buddy, the crybaby… even the guy who’s just obsessed with money.
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A common theme among those that have become unbitten by the blog bug is that there’s so little time to write quality posts, the ones that push people to think rather than regurgitate. Those posts are truly a rare commodity. It seems like the more you think about a post, the less thinkworthy it becomes.

So here’s to 2008. I got a promotion. I’m getting married and I’m hoping to reconnect with everyone I’ve disassociated myself from during the previous year. 1 post a day, here we come. Same space, new channels. Good times.

Please feel free to reintroduce yourself. I’m Marc.