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Optimizing the World One Click at a Time
An Internet Marketing focused blog, with occasional musings about life on and off the battlefield by Marc Hil Macalua, SEO Philippines Founder and Philippine Marketing VP for US Auto Parts Network Inc.
 
May
05
On Hiring Filipino Web Designers
Posted (Marc) in SEO, Corporate Shit on May-5-2007

I’ve been scouring the big local job sites for web designers and I must say it’s not a pleasant experience. Here are a few takeaways from this ongoing recruitment nightmare:

The good ones are taken or love pajamas too much
I get about 5 online applications every day and out of the 25 or so resumes I get each week, I end up discarding 22 of those for various reasons, top of which is fugly, uninspired work. The 3 that impress get to go to the “has talent, but not there yet” folder.

I guess applicants themselves are to be blamed: you’re being in IT doesn’t automatically qualify you for a web design job. Would you believe I got an architect (as in BS Architecture) applying for an information architect position!? Some applicants shout HTML, CSS and 5 years experience then when you get to their sample URLs, you ask yourself, “it took him 5 years to get to that level?”

I know I’m aiming high, too high it seems. But that’s the standard I need: a visual monster with a healthy dose of Jakob Nielsen-ish tendencies, a thinking designer if you will. Now the market for that special skill group is incredibly sparse. Factor in the full time requirement and you end up with close to zero hits. To be honest, my search was not entirely a failure, I picked about 5 serious candidates for poaching… all that for a week’s worth of browsing each individual profile in the Philweavers member database.

While there were some poachable talents out there, majority of them prefer working remotely, either as a full time telecommuting employee or as an independent contractor, i.e. freelancer. And I don’t blame them. What could be better than waking up 10 AM to work in your pajamas for 5 hours, with unlimited cigarette, coffee and Xbox 360 breaks in between. I need someone who’s willing to make that daily commute to a real desk and a real office and unfortunately for me, the good ones that don’t shun the corporate world are already taken.

The other thing that ticks me off and I’m sad that I have to be the one to say this as I’m a firm believer in the quality of work Filipino Web professionals can deliver…most designers don’t know how to market themselves effectively. Consider the following:

  • web designer without sample URLs (Matisyahu’s King Without a Crown comes to mind)
  • web designer with sample URLs, but none of the URLs work (some do, but they’ve been squatted on already by domainers).
  • level 2 web designer with 9 years experience (took you 9 years to climb up one level? wow.)
  • listing your sample sites in the following order: oldest designs first/newest designs last (ok you probably want me to see the maturing design skills but if you had a fugly site as the first site on the list, that’s asking the recruiter to press ALT+F4)
  • Have a good mix of design projects in your portfolio; a full Flash portfolio works for a Flash position but would be sacrilege for an Fortune 500 online retailer.
  • If you have a pure adult portfolio, go ahead and post it. I think adult designers get the best training in usability and conversion marketing. Plus you give the recruiter extra eye candy :) having that porn background is not something you should be ashamed of.

It doesn’t matter if you’re a web designer, web developer or SEO. If you’re a web professional who’s intent on making a dent in the corporate world, a healthy dose of commonsense when preparing your application collaterals would go a long, long way.

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Comments:
Mae on May 5th, 2007 at 6:08 PM #

Hay, I have the same experience when I was tasked to fill a designer position, there are some designers who would even list hundreds of URLs even if they all look the same. :(

And yes, the best designers are either full-time freelancers or they already have their own companies. Maybe you’re being too picky? hehe

Gail on May 5th, 2007 at 7:11 PM #

Aha. Ni-post nga nya. :D

Miguel on May 6th, 2007 at 5:54 AM #

Lucky designers, they can do things solo at home.

That’s already impossible for software developers given the complexity of today’s work.

levin3d on May 6th, 2007 at 12:30 PM #

yeah you set your bar too high.since people with skill AND experience are already taken , try looking for “potential”.

g l e n v e r on May 6th, 2007 at 1:32 PM #

# If you have a pure adult portfolio, go ahead and post it. I think adult designers get the best training in usability and conversion marketing. Plus you give the recruiter extra eye candy :) having that porn background is not something you should be ashamed of.
— *flashbacks!*
you can never aim too high when recruiting.. these are people that you will invest in.. so you should get the most deserving.. and nothing less. my two cents =)

Jerome on May 7th, 2007 at 12:52 AM #

Hello,
I am Jerome Herrera. I am the owner of Pinoy Penster Community, a website for Amateur and Professional Filipino Writers. I was wondering if we could exchange links. This will give your blog/website a wonderful opportunity to be exposed to our hundreds of visitors everyday. If you are interested, please email me at jeromeherrera2006@gmail.com. Pinoy Penster Community is located at http://penster.fyi.ph

ChrisH on May 8th, 2007 at 2:06 PM #

Marc, we have the same problems… my company is also looking for a lot [as in A LOT] of web designers and PHP/FLASH/HTML developers… the design and development market picking up, you think?? hehehe…

Jason on May 9th, 2007 at 9:12 AM #

Web designers here are so 90’s

no, no… don’t get me wrong here. the problem here is the web designer’s culture. the culture is moving on the WRONG way. because that’s where those who lead, leads them. (not all and I’m not generalizing)

it’s damn hard even to see a filipino doing web standards or I may say or define what ‘usability and accessibility’ means on their sites.

the weavers should be among the first ones to evangelize and educate the proper way of doing it.

Noobs follow what they see and feel, and if we feed them w/ the wrong ones what would their generation be like.

Marc on May 10th, 2007 at 9:54 AM #

Chris, definitely picking up. I guess the good corporate designers are in Singapore or Dubai or the US. The pajama-loving ones that stayed behind, I think they’ll die first before turning corporate.

Jason, I’m actually surprised that we have a shortage of other design-related talents like information architects and usability specialists. I would think some of the 2nd-tier designers who create OK designs would shift to other areas like the two I mentioned.

Mae, we have to be picky. Investing 70K on a creative director is a serious matter.

Gail, told you I was frustrated.

Migs, after 6 years in the rat race, I still honestly love working at the office.

Levin3d, oh I’m definitely looking for potential. If you can point me in the right direction, I would be forever indebted.

Glen, you said it boy. ‘A’ people hire ‘A’ talent. ‘B’ people hire ‘C’ talent.

Jerome, nice comment spam.

Danny on May 10th, 2007 at 10:53 AM #

I agree with everything you said in the article. For years I’ve had that same dilemma of trying to look for rockstar designers, and out of the 20+ I’ve hired in those years, only 2 had really good skills. All the others were risks. Some matured to be much-coveted rockstar designers/developers in time, while most turned out to be a bad gamble, where no matter how much mentoring you’d provide, I guess they just don’t have the motivation to be better…

We do have a lot of great local designers. I guess for the others, it’s a matter of determination on what they want to do with their craft. If you want to be an extraordinary designer, you have to want to be the best at what you do.

Alfredo on May 11th, 2007 at 10:19 AM #

level 2 web designer with 9 years experience (took you 9 years to climb up one level? wow.)

maybe 9 years na since nag level 2. :D

how’s your search na pala Marc?

rael on May 15th, 2007 at 10:18 PM #

some beginner have potential if they have given a chance.. im not saying you get a ” webdesigner” that didn’t know the basic…. i think you need the person ASAP??… hehe…

Miguel on May 26th, 2007 at 5:59 AM #

Yeah I still think working at an office is more productive than working from home. The key is - how to own the office!

Clint on February 22nd, 2008 at 12:39 PM #

Yeah! An apple in a day is seven apple in a wik!

Dennison Uy - Graphic Designer on March 24th, 2008 at 12:19 PM #

I assume your offices are in Manila? Try recruiting from other parts of the country e.g. Cebu - I have found a bunch of really good talents there.

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