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An Internet Marketing focused blog, with occasional musings about life on and off the battlefield by Marc Hil Macalua, SEO Philippines Founder and Philippine Marketing VP for US Auto Parts Network Inc.
 
Apr
17
On Moblogging, Mobile Search and Twittering
Posted (Marc) in SEO on April-17-2007

Abe asks why moblogging isn’t hot in the Philippines? This was one of the questions raised during iBlog 3. Jayvee says it’s a pricing issue, I say it’s a usability issue. Abe says that it’s disinterest in blogging in general and he’s probably right. But the points he raised answer the “why aren’t you blogging” and not “why aren’t you moblogging”. We can’t expect non-bloggers to all of a sudden start moblogging; they have to start blogging first before we can even go ask them to do something exotic like moblogging.

I think the better question to ask is why isn’t mobile blogging hot with Filipino bloggers.

If you ask that question to Filipino bloggers, the pricing and usability reasons might come up as the top 2 reasons for moblogging’s slow adoption. I’ll just tackle the usability aspect since pricing is pretty straightforward.

If blogging involves reading/reacting to another story on a different site, quoting snippets from it, then inserting links, images and trackbacks, then mobile blogging would indeed be a bitch. Imagine switching tabs, copy pasting text from one page to another, adding links to words, uploading files, etc. on a very small screen, with Kryptonian interface controls. Even on a Treo 750, I just can’t imagine how they can make story hunting/browsing and typing usable enough. That’s why I always shut off all the mobile search evangelists out there. Sure, I can see the utility/novelty. But please consider the interface. If it’s not usable from a usability standpoint, adoption will indeed be slooooow. If I can do a task effectively on a mobile phone with just the use of one thumb, that’ll probably be the only time I can say it’s usable. And that’s probably the only time I’ll consider using my phone to blog, search and browse.

The argument that Twitter is a moblogging killer app candidate actually has merit. The only problem is that Twittering isn’t exactly blogging and Twitters are US-based Web 2.0 freaks who 1) spend more time in front of a computer than the mobile phone screen so there’s really no impetus to select the smaller screen and 2) you really can’t use your phone to blog much while driving unless you want to get pulled over. Now if there was a Twitter-like mobile photo application that would ride on people’s desire to know who you’re visually with right now, that would probably be killer (oh wait, isn’t this Flickr). Such an application would enable a mobile person to 1) take a snapshot and 2) upload the photo and some text to a site (or widgetized on his blog). The only problem is, unless you’re somebody who’s constantly in contact with celebrities, people won’t really give a fuck 1) who you are and 2) who you’re with.

Perhaps moblogging is just too big a dream for so small a screen.

PS There’s also an adult business model version for the mobile photo application but that’s reserved for the next beercon :)

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Comments:
Michael on April 17th, 2007 at 10:02 PM #

Great post Marc. It is my opinion that moblogging will pick up once the enabling technology is in place.

Usability issues can be hurdled, if the underlying variables such as business model, timing, and social relevance are in sync.

Is the enabler an in-between product such as Ultra Mobile PC? I don’t know. All I know is we don’t have it right now.

Joni on April 18th, 2007 at 10:59 AM #

Para saken it’s both pricing and usability. Mahal msyado maningil ang Globe, hekhek!

Aileen Apolo on April 18th, 2007 at 12:21 PM #

I spend a lot of time online :)

I wouldn’t mind blogging through my mobile, learning how to navigate through it and well, uh, I SMS really fast, PROVIDED IT’S FREE. :D

Chris Sandberg on April 18th, 2007 at 1:13 PM #

I once went to an event where the audience was told to take pictures on their mobile phones and send them to a certain e-mail. The organizers then displayed the pictures on the large screen in front. I thought it was pretty cool to be able take a picture, then see it on the big screen just a minute or two later. It made the event more interactive and really added to the whole experience of it. I think mobile blogging has the most potential with photos and when used in conjunction with events where computers aren’t available and posting immediately is adds value to the post. Some application may be a marathoner posting his progress as her runs a marathon, someone posting camping trip pics, friends at a concert…

Janette Toral on April 19th, 2007 at 5:58 AM #

Hi Marc. Thank you for taking time to share your knowledge at iBlog3.

I tried writing a weekly column and make a blog post using a mobile phone (Nokia 9300 and TREO). If the phone is user friendly enough and necessity to send info is there, it can be done.

Juned on April 19th, 2007 at 1:42 PM #

Hi Marc, I found it easy to use the mobile for photoblogging on Radar and Tumblr. Just shoot a picture and send it via MMS. Its one of those things you can use live blogging or blogging on the field impromptu.

Marc on April 19th, 2007 at 3:15 PM #

Michael, the input and view devices are just not there yet. Janette’s right. If necessity is there, maybe we can make do with using mobile phones to blog. But it’s never gonna be the first choice I think.

Aileen, people can SMS really fast but the other items that are equally important when writing a blog entry, e.g. copy/pasting stuff, inserting links, etc. I don’t see how mobile phones can come up with a usable enough interface to do that.

Chris/Juned, that’s exactly the type of implementation I would think would be a hit with moblogging: using mobile phones to update a photo blog or a photo widget, not writing a 200-word entry.

roanne on April 20th, 2007 at 1:48 PM #

regarding mobile blogging, I think it fails falls mostly on the cost. I used 3G Internet on my phone to put it to the test, and my subscriber billed me 2,500 twice [70% of it was Internet charges]. It was really ridiculous in the first place since the site that I mostly browse was the Yahoo homepage. However, my subscriber’s counterpart offers a cheaper rate. Still, writing and thinking about your latest post entails time; as the time flies, so does the money.

Tom on April 24th, 2007 at 10:56 PM #

I like read your posts and i find some interesting stuff!

Gretings

David Jackmanson on April 28th, 2007 at 12:58 PM #

Hi, Juned is completely right.

Flickr accounts have a post-to-blog email address.

When you set up the address, if you can take pictures and send MMS messages from your phone, then you can just send a photo/text MMS to the right email address.

I’ve just got an MMS/camera phone and I have been using flickr to post to my Wordpress and Blogger blogs this week. The only cost is the cost of each MMS message - my phone doesn’t have ‘Internet’ access.

As Marc points out, this is not going to be good for a long article with links, but if it is for a quick ‘from the scene’ update, it’s very useful.

jaen on March 16th, 2008 at 6:04 PM #

the *pricing* issue may have an answer now. for the past three weeks ive been using a ‘pinoy twitter gateway’ of sorts. go to their site: phtwitters.com.

sending updates seems to be free, i’m using unlimitxt.

Shaley on March 19th, 2008 at 12:59 PM #

I encountered Twitter in a local newspaper a few months ago, last year I think and I found it very interesting. I never really had the time to get to know about it as I was enjoying SUNImessenger for a few months now. It’s cheap and the only downturn is a bad network on peak hours.
So I decided to to give mobile chatting a break for a few days and then I read Twitter again in the same local newspaper a few days ago. I got intrigued with the fun. But before I will join in, I browsed the web for any dirty secrets. And yes I got one, they say it is expensive.
But how much does it exactly cost here in the Philippines.
But don’t you think Twittering should be given a different definition? Because blogging had already established its meaning.

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