Who will drive your next get-on-Digg and get-on-Techcrunch campaigns? Acquaint yourself with the animal that is on top of the ’social’ food chain.

Read/WriteWeb does a post about AttentionCompany (I can’t tell exactly what they do from their website, but they have some very interesting authors in the fold), a company that recently came up with a psychographic profile report (PDF) of your favorite alpha geek:

The main findings of the report were that people who are “Out There” are more likely to:

• Value fame as an “asset”
• Willing to share certain types of sensitive information on the web
• Believe it is appropriate to criticize their organizations on the web
• Believe that “organizations need to be more transparent to succeed”
• Believe “there’s no harm in openly discussing the work I do inside my organization with others”

Other interesting tidbits I gathered include:

• They are driven - 70% of respondents aspire to become a “top leader in a company”.
• They value transparency - 80% of respondents want more information from their leaders.
• They are image conscious - 72% of respondents think “it is important for my friends to view me as successful” which is a little funny because only 10% of respondents are willing to share their “personal net worth, assets and/or debts” on a blog or website.

Want to know thy prey more? Here’s A Portrait of Generation Next and Rise of the Participation Culture.