I heard about SponsoredReviews.com from somewhere as well. At this point, it’s hard to tell who’s going to be the dominant player. Some people will probably go for PPP or ReviewMe just because they’ve been around longer, but SR’s appeal is that they’re cheaper (at least from what I’ve been reading).
If we follow the other marketplace-models like the eLance-types for example, it’s the quality of the sellers that add value to the site. For pay per post companies, it’s not very different. They have to attract the creame of the crop to lure in advertisers (buyers) but to do that, they must offer higher commissions to bloggers and to differentiate themselves from competition, they might need to offer lower prices to buyers which all translates to lower margins for the company.
In the end, the company with the deepest pocket will win. Ain’t that a suprise.
January 19th, 2007 at 5:43 AM
I heard about SponsoredReviews.com from somewhere as well. At this point, it’s hard to tell who’s going to be the dominant player. Some people will probably go for PPP or ReviewMe just because they’ve been around longer, but SR’s appeal is that they’re cheaper (at least from what I’ve been reading).
January 19th, 2007 at 10:21 AM
If we follow the other marketplace-models like the eLance-types for example, it’s the quality of the sellers that add value to the site. For pay per post companies, it’s not very different. They have to attract the creame of the crop to lure in advertisers (buyers) but to do that, they must offer higher commissions to bloggers and to differentiate themselves from competition, they might need to offer lower prices to buyers which all translates to lower margins for the company.
In the end, the company with the deepest pocket will win. Ain’t that a suprise.