Refresh your linkbait knowhow for 2007 via Todd’s The Link Baiting Playbook: Hooks Revisited post. The two notable additions to the seminal Nick Wilson list are the Ego Hook and the Incentive Hook which work perfectly for gurus/rockstars/sneezers and guru/rockstar/sneezer wannabes, respectively.
Everyone loves to talk about themself or read about themself. I think the old saying goes “the sweetest word in any language is the sound of your own name”. I certainly like hearing when people say nice things about me. Offering people significant exposure to express their ideas (IE - giving them a soapbox where people might listen) is a common component of the ego hook. Letting people talk about themselves, their ideas, or their company with your assistance.
Paid Post Services and Linkbaiting
Paid post services like ReviewMe is probably the ultimate ego + incentive bait. To see your ranking stars and pricing rates increase and to have multiple review requests in your inbox…that’s ego food right there. And there’s still the $125/post for your 4-star blog.
As more and more of the top and up-and-coming mainstream bloggers (non-SEO) discover the value of links, it will become harder and harder to push deliberate linkbaits their way. One will really have to whip up a well thought out and cleverly executed campaign to get the top blogger in your niche to post about your bait without compensation. But being the top blogger that he is, chances are he’s on some post monetization program. Shorten the cycle. Take out your wallet and pay him or her to get the virus out in a fast, painless and ‘objective’ manner.
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