How do you keep the buzz machine rolling? Do an interview. Lee fans the Yahoo! Panama buzz via a short interview with John Slade, Senior Director of Yahoo Global Product Management.
Some choice snippets:
What can you do now to run a campaign that you couldn’t before?
With the new platform, advertisers will have access to many new capabilities for managing their campaigns.
- Geo-Targeting – Enables advertisers to display their ads broadly or to narrow their distribution down to specific metropolitan areas, allowing them to better target their customers, customize their ads and control their costs.
- Ad Testing – Allows advertisers to easily test multiple versions of their ads to determine the message that works best for their customers. They can also choose to let our systems automatically optimize serving to the ad that performs best on clickthrough rate.
- Goal-Based Campaign Optimization – If an advertiser has business metrics they’re trying to hit, such as a CPA, ROI or ROAS goal, our systems can automatically adjust their ad rotation and bids to help them meet those goals.
- Campaign Budgeting and Scheduling – Allows advertisers to create, budget and schedule individual advertising campaigns for greater control over their advertising strategy and spending. Advertisers also have the option to place an account and/ or campaign daily spending limit to increase budget control.
Panama’s all good…but Yahoo! needs to focus on more important things like say, rolling out YPN for international publishers like me.
OT: how does he manage to get all these suits on his blog - that would be a nice Top 10 Tips on How to Get Bigwigs to Talk on Your Blog post Lee ;)
December 19th, 2006 at 12:02 AM
Hey Marc, it’s just a matter of building trust via quality blog posts and networking at the conferences. Thanks for mentioning the post!
February 4th, 2007 at 5:33 AM
With the implementation of Panama on Yahoo!, small businesses will have to look to other Internet Marketing choices like bookmarking, directories, and text links.