Flogs or fake blogs is the new enemy. With WOMM and viral marketing increasingly becoming more and more mainstream (hell the FTC even plans to police it), sneezers are getting bombarded with “check this out” emails 24/7 but as AlphaMonkey shares, the sneezer knows how to pick the wheat from the chaff. Trying hard to tell them which is “wheat” is not always a good idea:

Sending out mass e-mails with ‘OMG check out this funny site!’ to random people who’ve foolishly signed up to receive communications from Company X is one thing. Sending that same e-mail to the guy who runs a site that discusses advertising and virals at length is another. If I can see that site X is a product site within two mouseclicks, all you’ve done is piss me off.

Ahhh yes, the sneezer, what a snotty being…but still a marketer’s best friend:

The fact is most content dependent sites don’t succeed based on pure linkage. It’s the context and perspective we bring to the table. We’re filters, you see. We willfully and happily render ourselves crappy content meat shields so that our readers don’t have to wade through the infinite trench of crap that runs through the heart of this here intraweb. Our success is as dependent on our ability to provide background and context as it is to find that perfect football to daddy’s crotch video. Because of that, we won’t just post a viral site because an heretofore anonymous person sent us an e-mail telling us to. That’d make us chumps, you see? We’ll post it because we can provide a reason to visit. We’ll post it because our ability to be in the know (and by proxy let the reader know) makes or breaks us.