Macalua.com

Easy SEO reads for today, October 16, 2006:

• Shiva Shivakumar, Google’s Engineering Director gives an AdSense/AdWords talk at the University of Washington (MP3 and video available) - via Greg Linden.
• SEO Scoop picks up Breaking SEO Myths Part One: The SEO Expert, a loaded commentary on the SEO industry in general. Rand responds and gives the I’ll-rank-for-your-name penalty to the author of the article - via BruceClay.com
• Putting a spin on it: Sandbox (negative) and TrustBox (positive) as in “The sandbox isn’t something you are trying to get out of, it’s the trustbox that you are trying to figure a way into.” - via Wolf-Howl.com.