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Anatomy of a Buzz

Thu, Sep 14, 2006

Buzz Marketing

Sex sells.

Move over Bench. Shai the clothing line company is pushing that cliche to the next level.

This story should go viral very, very soon in the Philippines (if it hasn’t already - seems I caught the virus a few months late).

This post was written by:

Marc - who has written 605 posts on Macalua.com.


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2 Comments For This Post

  1. Search Big Daddy Says:

    Just about everything that sells can be hit with a ’sex’ tag… I’m watching Asian and European markets turn not just warm, but HOT to this. It’s not the ‘rough and tumble’ American Wild West that hits the ’sex sells’ technique hard any more.

  2. Rico Says:

    Like I’ve said, sex never sells if it isn’t relevant to the message, and watching the video makes me think the pornographic content isn’t gonna stick with people.

    Just my $0.02…

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