Gordon Trebbut leaves an interesting comment on Jim Boykin’s blog. He presents as percentages the SERP clickthrough rates derived from the AOL data by august and breakpoint.
Some lessons we can pick up:
- Get to #1 at all cost - that’s 42% CTR vs. 11.90% for #2.
- If you’re at #2 consider spending more to get to #1 - if doubling your budget will get you to #1, do it; it’ll give you more than 3 times the traffic.
- If you can’t crack the top 2 positions, consider “throttling” your SEO campaign - you’re better off at #11 (10.18% CTR vs 8.50% for #3).
Results in:
Total Searches: 9,038,794
Total Clicks: 4,926,623% of clicks
Click Rank1: 2,075,765 42.13%
Click Rank2: 586,100 11.90%
Click Rank3: 418,643 8.50%
Click Rank4: 298,532 6.06%
Click Rank5: 242,169 4.92%
Click Rank6: 199,541 4.05%
Click Rank7: 168,080 3.41%
Click Rank8: 148,489 3.01%
Click Rank9: 140,356 2.85%
Click Rank10: 147,551 2.99%1st page: 4,425,226 89.82%
2nd page: 501,397 10.18%