The Inside AdSense blog shows us an easy-to-implement script for A/B testing of two AdSense ad units. It’s running here now, to determine which 336×280 ad unit performs better for Macalua.com: with or without borders.
Comments:
ManuelV on January 31st, 2007 at 6:18 PM #
I’m guessing w/o borders will perform better. :-)
Marc on February 1st, 2007 at 3:01 AM #
Manuel, I actually didn’t see any significant difference between the two as far as this blog is concerned but yeah the borderless version generated more clicks. Post a comment
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