One more reason to join the SEM train.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.
Source: IAB.net
June 8th, 2006 at 8:12 PM
EMarketer.com provided similar results on the forecast of the internetmarketing segment. As the internet positions itself as the most efficient marketing tool , we will continue to see an even bigger incremental increase in budget allocation for internet marketing activities. Added to the fact that marketing initiatives on the web are basically quantifiably measured - web analytics, CTR, rejection and open rates for email marketing - which no other media like offline can provide.
June 8th, 2006 at 8:16 PM
So i guess this is just part of a growing evolution for intermarketers and traditional marketers per se. This data relatively shows as that cost and investment to ad spending or ROAS is providing a better Conversion and Sales ratio relative to the results in the increase of spending. Take into consideration that this also provides a preview in the growing confidence of organizations in web related activities