Seth Godin: How to get traffic for your blog.

This works most of the time, when you’re out hunting bloggers without SEO inclinations:

Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.

Passing it forward works.

Be sycophantic. Share linklove and expect some back.

But I don’t get #11 and #13

11. Don’t write about your cat, your boyfriend or your kids.
13. Write about your kids.