Google CEO Eric Schmidt on click fraud:

“Believe me, as a computer scientist, we have the ability to detect the invalid clicks before they reach advertisers,” says Schmidt, who has a Ph.D. in computer science from the University of California, Berkeley. “The attacks on us are easily detected.”

Schmidt declines to say how pervasive the click scams are or how, exactly, his company combats them. Doing so would help the fraudsters, he says. Schmidt says shareholders shouldn’t worry: Google monitors every click and refunds advertisers for many of the phony ones. (highlights are mine)

If only the world was that perfect :)

Via DenverPost.com.