Introducing the new Clutter:

Fanciful? Perhaps not. You have heard of product placement in movies and video games but scientists and marketers have now cracked the code for entering a new channel: advertising in your dreams.

Coca Cola, Speedo and Nike are just three of the many mega-brands that are exploring this new medium called in-sleep advertising. While still in its infancy, eMarketer forecasts in-sleep advertising spending in the US to grow to over $3 billion by 2020, up from less than one million in 2005.

Nevin Fester of In-Sleep, a leader in providing in-sleep marketing solutions, explains the origins of the medium: “There are only 24 hours in the day according to most physicists,” he said. “We’ve been lobbying the stubborn bunch for years to increase this but all we got in 2006 was an extra second! So we thought, the average person sleeps 7 to 8 hours a day. Let’s tap into that. To use a metaphor, let’s utilize this computing resource while it is in screensaver mode.”

Why stop at ads? Imagine being able to sleep with a different celebrity each night, in your dreams of course.

Via eMarketer.