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An Internet Marketing focused blog, with occasional musings about life on and off the battlefield by Marc Hil Macalua, SEO Philippines Founder and Philippine Marketing VP for US Auto Parts Network Inc.
 
Mar
26
Blogging is Not for Everyone
Posted (Marc) in SEO on March-26-2006

But we already know that. I used to tackle the issue from a SEM/monetization standpoint, but according to Andy Hagans, there are simpler reasons to avoid the blog bandwagon:

  • Writing is not one of your USPs - you can’t write, e.g. bad grammar, zero creativity. Maybe a photoblog would be better eh?
  • Writing well does not add value to your core service - programmers program, designers design. Would you judge a programmer by the creativity of his blog posts or the creativity of his code?
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Comments:
kzap on March 26th, 2006 at 9:57 PM #

USPs?

Marc on March 26th, 2006 at 10:45 PM #

Unique Selling Proposition :)

vern on March 27th, 2006 at 1:35 AM #

Many people seem to forget that many bloggers don’t write for attention, money, or fame. People don’t stop writing in their diaries because they can’t write grammatically correct entries about their little pink dress. That is no reason to stop posting on their blog either.

If you can’t write, don’t? » @ Ambot ah! [ technology news and reviews ] on March 27th, 2006 at 6:10 AM #

[…] go.

 

(Visited 1 times)

Marc opens up the question: “Blogging is Not for Everyone.” I beg to disagree. Problogging, maybe. An […]

Marc on March 27th, 2006 at 8:59 AM #

Vern, I see and agree with the point you’re raising. Yes, there’s room for pink blogs :) The democratic web should allow for free and open communications and blogs are the best democratization tools available online.

I think the context of Andy’s piece (and Performancing) is the use of blogging as a branding tool. With that qualifier in mind, I think the original hypothesis (blogging is not for everyone) holds.

Buwayahman / Blogging not for everyone? on March 27th, 2006 at 1:24 PM #

[…] Blogging not for everyone? Marc Malua posted this article: Blogging is not for everyone.  I was going to go medieval until I realized he wa […]

markku on March 28th, 2006 at 12:08 PM #

My take: If you’ve got something to say, then start a weblog. Speech is a fundamental human freedom. Just don’t expect everyone to take your words, or even listen to you. ;)

Mike on March 28th, 2006 at 4:14 PM #

“Blogging requires passion and authority. Which leaves out most people.” — Hugh Macleod.

vbignacio on April 18th, 2006 at 12:01 AM #

if people want to have their own blog, i think thats enough “passion and authority”. afterall, theyre writing to express themselves and if others happen to came across their posts, or click on their adsense ads, thats just an added bonus.

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