Google is insisting that it’s not just all AdWords. In a recent sitdown with financial analysts in its Mountain View headquarters, executives from the company gave a positive albeit general forecast:
…executives hosted Wall Street’s researchers and repeatedly emphasized the potential for adding revenue through its international Web sites, by enticing more users to click on ads more often and by introducing new products. They also detailed the company’s efforts to expand into offline advertising, such as radio, print and television, and maybe even direct mail.
Schmidt teased the analysts with the possibility that Google may eventually be a business with $100 billion in annual revenue, more than 15 times what it is now. In fact, he said, one of the company’s goals in 2006 is to build a $100 billion global company, refusing to say whether he was referring to revenue or the company’s market capitalization, which is $111 billion.
Still looks like the same pony to me. You just have to get more people watching more ponies jump higher.
More on this from Greg Linden.