Having conquered contextual advertising, Google is now testing rich media ads on a select group of publishers. According to Jensense this looks to be a strategic move for Google to isolate competitors in the rich media ad format space.
Google AdSense is moving beyond the traditional text and graphical advertising to rich media, including interstitials, expanding ads and floating ads. AdSense began contacting publishers last week to be involved in the rich media limited beta test.
The campaigns will likely be site targeted, rather than contextual, but details on the actual implementation of these new ads are still under wraps.
In terms of dominating the online advertising market, AdSense rich media could seal the deal to make AdSense the force to be reckoned with, by not only dominating the online text ad and graphical banner-style advertising, but in the entire online advertising market.
How will users react to this? Has “unobtrusive” gone out the window?
April 1st, 2007 at 10:53 PM
i’m quentin tarantula, moderator at eyje, keep on
writing! ;)