NOTE: To get a better understanding of the different link building strategies available for webmasters, please go to the websites mentioned at the end of the article.
The single most important off page factor in SEO is link popularity, simply defined as the “number and quality of the incoming links that are pointing to your site”. In very basic terms, you need to get as many quality (non-link farm/FFA) links from sites that have the same theme as yours. The old school ways say get links from sites with high PageRanks but this is no longer the case. The more varied your links (PageRank and anchor text) the better it is for your site.
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