During the first part of the Practical AdSense Tips series, we discussed 1) how to position AdSense ads on the screen, 2) the best performing ad unit sizes, 3) practical AdSense color tips and 4) which pages go well with adsense.
Now, here are a few more practical tips to make AdSense worth your while. I’ve compiled quite a few pointers from my online travels. Some tips apply for AdSense, some for SEO, still some others for both. Not all tips apply. Use what you can now, then when ready, return for the others.
- Blog about Expensive Topics - expensive topics command high keyword bids in Adwords; if your posts hit the AdSense sweet spot, it should display the ads with ridiculously high cost-per-click (CPC) amounts in Adwords. Why? The AdSense publisher (that’s you) stands to earn 20% of the ad’s CPC. That’s right, if somebody clicks on one of your hundred-dollar keyword ads, you’ll earn $20 per click. But before you go start making your own made-for-AdSense Mesothelioma site, be warned. Google keeps a close watch on these high CPC keywords. If they smell clickfraud, you’re gone. For a list of the most expensive keywords in AdSense, go here.
- Stick a catchy image next to your AdSense ads - why? shock value. Before a click can happen, you have to get the visitor’s attention. What better way to do that than to add a couple of attention-grabbing images in the vicinity of your AdSense ads? Someone experienced an increase of 400% in clickthroughrates (CTR).
- SEO your site - no one’s going to click your ads if they can’t find your blog in the first place right? I’m talking about on-page and off-page factors here. Before you go tweaking your site, read this and this for a list of things to avoid.
More how-to gems to be found in my interview with The Sassy Lawyer.
Recommended Readings:
Make Easy Money with Google : Using the AdSense Advertising Program