Macalua.com

The competition for search engine rankings among call center service providers is starting to heat up as more and more call centers set up shop in the Philippines. Progressive companies know that search engines provide good advertising ROI and have invested resources to increase the visibility of their web properties in search engines. Some employ organic SEO techniques while others go the PPC route.

Then there’s AmbergrisSolutions.com.

Ambergris Solutions is one of the more prominent call center companies in the Philippines. It provides both in-bound and out-bound call services for US-based corporate clients through its call center in Ortigas. Most of Ambergris’ clients are involved in the utilities, IT, travel and hospitality, telecommunications, and financial services industries. (Hoovers.com)

The ultimate outsourced call center cliche: cute girl in business attire wearing a headset and a million dollar smile.

On first glance, the Ambergris Solutions website appears to be your typical call center website: cute call center agents wearing headsets sprinkled with call center marketese, VOIP yadayada, etc.

The Keyword Landscape

A Wordtracker search for leading keywords applicable to the call center industry in the Philippines reveals the following:

Keywords with Count*
———————————————————————
*count - number of times keyword has appeared in the last 305,005,525 searches over the last 95 days.

call center philippines - 33
contact centers in the philippines - 28
philippine call center - 26
call center outsourcing services in philippines - 25
call center outsourcing philippine - 13
philippine call center consultant company - 11
call center jobs in philippines - 10
call center outbound philippine - 10
contact center consultancy philippines - 6
philippine call centers - 6

AmbergrisSolutions.com is enjoying good visibility for all 10 keywords.

• #6 in Google for “call center philippines”
• #1 in Google for “contact centers in the philippines”
• #3 in Google for “philippine call center”
• #1 in Google for “call center outsourcing services in philippines”
• #1 in Google for “call center outsourcing philippine”
• #6 in Google for “philippine call center consultant company”
• #2 in Google for “call center jobs in philippines”
• #1 in Google for “call center outbound philippine”
• #4 in Google for “contact center consultancy philippines”
• #6 in Google for “philippine call centers”

How did AmbergrisSolutions.com achieve this? Through keyword-rich doorway pages and sneaky redirects. Let’s investigate further.