If the thought of Paris Hilton romancing a burger and a Bentley is too much to take in one sitting, consider this equally effective alternative.
Spoof ads aside, it does seem that the original Spicy Paris campaign’s a marketing success:
According to competitive intelligence service Hitwise, searches for the term “paris hilton” grew 102 percent and queries for “carls jr” grew an astounding 802 percent between the weeks ending May 21, 2005 and May 28, 2005. Comparatively, brand searches for Burger King - in the midst of its co-promotion of Star Wars: Sith Sense - increased just 52 percent during the same time period.
I wonder if the marketers over at Carl’s Jr. Philippines have plans of making a copycat ad for the Filipino market. Two words: Angel Locsin. Now that’s hot.
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