Blogging for business is such a buzzword abroad these days. You’ve got the executive crowd playing pundit on almost every technorati topic available while enjoying the additional personal press coverage and branding benefits for their respective organizations.
The perverse truth is, blogging for blog’s sake has become un-sexy. Don’t get me wrong, I love the raw appeal and the democratic exchange of ideas, but today, most of the business blog content out there is (dare I say) just clutter. Real meat is hard to come by.
Hear what Robert Manning is saying:
What I love about blogs is the authenticity of voice, how they further democratize web publishing, and how they provide more relevant information through contextual links. What concerns me about blogs is the signal to noise ratio — do we really need all these niche, special-interest blogs, or will it become increasingly difficult to find relevance amidst the seas of personal web journals (or diatribes) without much to offer the broader constituency?
Consider yourself lucky that our local CEOs haven’t picked up on the business blogging phenomena. I honestly don’t need another executive rant about the traffic condition to and from the office.
June 15th, 2005 at 8:41 PM
I hear you marc… i hear you!