Disclaimer: I work in the ICT department of one of the younger, middle-tier call centers in the Metro. Would I rather be someplace else? Yes — self-employment.
A study by risk management consultancy Hill & Associates reveals that 50 percent of BPO workers in India leave their job because it is a “dead end job”. It was previously thought that the main reasons for employee turnover were the inhuman working hours and the rampant piracy of talent. It turns out that “lack of growth opportunities, expectation mismatches and dissatisfaction with company policies” weigh heavier on most employees’ minds.
The study, by risk management consultancy Hill & Associates, puts the current staff attrition rate in Indian call centres as high as 40 per cent.
This has in the past been put down to the long unsocial hours associated with servicing overseas customers in different time zones and higher salary offers from rivals who poach each other’s staff.
But the survey of BPO workers found the main reason for leaving, as cited by over 50 per cent of respondents, was that it is a dead end job. The staff attributed their exits to a lack of growth opportunities, expectation mismatches and dissatisfaction with company policies.
Night shifts, monotony of work and better salary offers elsewhere were given as reasons for moving on by only 39 per cent of the BPO workers questioned in the study.
An expat once told me that what sets the Philippines apart from the other BPO-supplying countries is that it is only Filipinos who actually consider making a career out of a call center job. I would like to think it was a positive comment but it may well have been a shot to our seemingly desperate third world culture. Before, I have to admit that I myself couldn’t picture the words “career” and “call center” in the same sentence. Could it be that Juan de la Cruz truly appreciates the challenges and financial rewards of the 9 PM to 6 AM job? Or is the absence of other non-call center career alternatives the reason? Is there something intrinsically wrong with a call center job?