If you’re a blogger, you’ve tasted comment spam. Why do people do it? For link popularity purposes of course or in Google speak, PageRank. Google, Yahoo and MSN and a host of blog hosting services have banded together to launch the “nofollow” link attribute. With the “nofollow” attribute activated for the “public” areas of a blog, search engine bots won’t follow the link, and thus won’t assign link popularity ranking benefits to the link destination. Smart, efficient. A very welcome development. Read the rest of this entry »