Yet another article espousing the merits of a PR-based SEO campaign by Mike Valentine at ebizwhiz-publishing.com. Think press releases on steroids. Here’s a snippet:
News searches rank based on how many news sites are writing about the topic of your press release, how recent or “fresh” stories are, the length of the story when covered by the press and the frequency of the search term.
One element of news search algorithms that’s vastly different from standard algorithms is that number of sites linking to the release is hugely discounted because news is expected to be new, and as such, won’t have time to gather links.
As a matter of fact, the news release gets picked up and used on dozens of sites with live hyperlinks to the website issuing that release, since the item is considered time sensitive is linked very quickly.
This has the effect of gaining widespread permanent links to the client site because it is reproduced by topical sites, sometimes archived, which gives the site issuing the press release both very early visibility in news sites and news searches, AND in standard search engines because they’ve been linked to through that release on relevant and topical sites, therefore gaining long term rankings and visibility.
We’ll launch our first PR-SEO test campaign on Monday. Hope everything goes according to plan.
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