Market Analysis
Market Segmentation
100SexiestPinays.com is positioned to be the preferred online vehicle for raising a talent’s stock in the Philippine entertainment industry. Aside from meeting the general male Filipino population’s requirements for fresh, interesting content, 100SexiestPinays.com’s value proposition addresses the needs of 3 other major groups:
- Models/Talent Managers – Actresses and models that are added to the list will enjoy the same prestige associated with having posed for FHM or Playboy. In show business where one’s name and image spells the difference between failure and success, 100SexiestPinays.com will provide an effective platform for building a talent’s brand online.
- Photographers – By providing a virtual photo gallery service, 100SexiestPinays.com helps photographers showcase their photos and services online.
- Advertisers – 100SexiestPinays.com provides advertising opportunities for advertisers wishing to target the 14 to 35 Filipino male niche market. Sample advertisers in this domain are: San Miguel Beer, Nokia, Sony Ericsson, Smart, Globe, Honda Cars, AXE, etc.
Competitive Analysis
Known web brands in the Philippine celebrity space:
- http://pinaycelebs.web1000.com/
- http://www.fhm.com.ph/
- http://www.photos.ph/
- http://community.redclouds.com/pinaycelebs/
- http://girls.bembang.com/
- http://filipinastars.icommunity.com/
- http://www.yehey.com/entertainment/celebs/
100SexiestPinays.com will also compete for eyeballs with the hundreds of official and unofficial websites created by fans for their respective celebrity idols. Some celebrity photographers also have their own personal photo galleries online.
In terms of brand recognition/recall and quality of content, PinayCelebs, For Him Magazine Philippines and Photos.ph can be considered the top brands.
November 29th, 2004 at 2:14 PM
You’re promoting SEX in the Philippines and to the whole world!!! Poor Filipino women….. Why don’t you promote our country as a tourist destination rather than “The Sex Capital of the World”. And for that matter, you’re exposing women like they’re pimps and whores!!!
November 30th, 2004 at 6:14 PM
Nothing could be farther from the truth Sharm :)
November 30th, 2004 at 11:25 PM
this idea wasn’t an offshoot of the pornographer who sued Google, right? anyways, this is such a MALE idea. I agree with Sharm, a website to promote Phil tourism na lang! :P tutulong ako pag ganun :D
November 30th, 2004 at 11:44 PM
Hey Marc,
Interesting concept. Let me just add a few observations from a softporn-veteran surfer such as myself :)
1. The site will be showing pictures of sexy pinays, as the name suggests, and not porn, nor sex.
2. Your models will make or break the site. There should be strict “quality” control :)
3. Some prefer pictures of sexy women (caseycam.com), although some would still prefer freely available, widely distributed porn.
4. Magazine sites such as FHM.com have really nice articles other than a gallery of images.
5. Consider pushing content into your visitors’ mailboxes. Teaser images and catchy articles will do the trick.
6. Consider pushing contents into other portals. Publish your models of the month/week to other sites such as yehey.com.
7. Include a forum where visitors can interact / “flirt” with models.
8. Instead of making the visitors vote for their top x models, consider getting the statistics of unique user clicks for each model. The model with the most clicks should top the list.
9. Consider including videos in your content. Again, ala-caseycam.com.
10. Give the models their own blogs and space in the site. Everybody would love to read what’s on their mind :)
And Marc, in case your plans push through, I can help you. Just put me in charge of the models :)
Allan
December 1st, 2004 at 6:42 PM
Allan, “softporn-veteran surfer” ba? Thanks for the suggestions, will add them to the specification :) put you in charge of the models? I don’t think that’s such a good idea….
December 1st, 2004 at 6:44 PM
Ring, we can have a 100SexiestPinoy.com version, no problem! Want to be in charge of the models there? hehe
December 1st, 2004 at 9:07 PM
Marc, again, my point #2… strict quality control…I’m willing to help as your QC guy; everything checked and not a hair on the bikini area unnoticed, hehe :)
December 1st, 2004 at 11:02 PM
Down boy hehe :D
December 7th, 2004 at 7:37 AM
ok siya pero mas maayo kung na pud 100sexiestpinoy.com, kami duha ni hender ang bahala sa screening and handling ng mga models…:)
December 7th, 2004 at 9:11 PM
This proposal makes complete business sense. If the site will feature more articles and forums - it should aim to be the definitive ladder match site for the who’s who in the 100. If registration is free and you got exclusive photos! Marc, I think what will contribute to this site’s success is press releases on the published media - when one girl is knocked out of the 100 when users rate them. If you got more statistics for members it may eat up bandwidth but i think it will be unique to define sexy in so many ways.
Sexy pinays doesn’t have to be PORNish
It has to be of high quality, it has to be fashionable and sexy but i think its a bad idea to make it softcore. Beauty can be celebrated in creative ways that are not distasteful. So to the detractors sorry but i think its a good idea … Good luck marc!
December 7th, 2004 at 10:14 PM
Jules, bisdak diay mong 2 da giingon ni Jelson hehe FYI, I was serious about the 100SexiestPinoy.com idea, there’s a market for that kind of service :)
December 23rd, 2004 at 8:14 AM
I love caseycam,is she really filipina???I had a penpal there who used her pick,very sneaky shit!but still casey is mega hot.Anyone know if she’s true filipina?
January 18th, 2005 at 4:38 PM
Greg, I think Casey’s half Japanese :) aside from hot, she’s also fucking rich (or at least she should be given the number of subscribers to her service)
February 9th, 2005 at 4:31 PM
Marc i still urge you to continue with the idea. I have a real feeling it will work.
March 9th, 2005 at 5:19 AM
good luck and more power
March 10th, 2005 at 12:56 PM
thenkx a lot..,i found U
June 10th, 2005 at 1:57 AM
What is sexy? for the one-dimensional—sexy can just mean XXX stuff. but if we want to be multi-dimensional—-sexy can mean more than XXX stuff…if you can approach it in a new way like that than this idea about 100sexiestpinays can be even better!! if “sexiest” can go be more than just about most s-e-x-y (and hey, everybody else does it that way—it’s so c-o-m-m-o-n, ano?) ….means: most magnetic, cool, smart, savvy, attractive i-wanna-know-her, i-wanna-be-her-friend and/or i-wanna-be-like-her kind of pinays… than this kind of site can have a surprising and fresh angle different from all of those common sites that only think that they are so kewl but really are just like all the rest…. good luck with this one, Marc! more power to your ideas…
June 24th, 2005 at 10:16 PM
weeeeee
June 29th, 2005 at 8:37 AM
Somebody’s excited… :P
August 2nd, 2006 at 8:18 AM
errr… any updates????
September 18th, 2006 at 9:58 AM
i can help you with PHP just give me a buzz! let the fun begin man!
September 18th, 2006 at 2:52 PM
Milo, you didn’t leave your complete email address..
November 3rd, 2006 at 7:36 AM
any one wonna meet and email me at byronutopia2001@yahoo.com.
November 3rd, 2006 at 7:37 AM
any sexy pinays out there txt me at 09225877572
July 5th, 2007 at 3:28 PM
Man, I pity you, doing all this just for the money.