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100SexiestPinays.com

Sat, Nov 27, 2004

E-Business

100SexiestPinays.com

Executive Summary

Introduction
100SexiestPinays.com aims to be the definitive portal to the most beautiful and most talked about Filipino women of this generation. 100SexiestPinays.com aims to provide customers with an exceptional level of Philippine celebrity images, information, news, gossip and entertainment.

Objectives
Working on the content/advertising dotcom business model, 100SexiestPinays.com’s advertising revenues will rely on how many subscribers it can sign up and on how much site traffic it can generate.

  1. Traffic, as measured in unique user sessions
    • 30,000 unique user sessions in 1st quarter of 2005.
    • 40,000 unique user sessions in 2nd and 3rd quarters of 2005.
    • 15,000 unique user sessions in 4th quarter of 2005.
    • Projected unique user sessions increase of 20% for each succeeding year.
  2. Traffic, as measured in number of visits
    • Average of 30,000 visits per month.
    • Projected number of visits increase of 20% for each succeeding year.
  3. Conversion rate, as measured in number of member signups
    • Average of 1,000 new subscribers per month starting January 2005.
    • Projected conversion rate increase of 20% for each succeeding year.
  4. Revenue of PhP20,000 per month starting July 2005. Projected increase in website revenue of 9% for each succeeding year.


Keys to Success

  1. We must retain the customers. The website has to be easy to use and quickly viewable. Content should be fresh and relevant. User satisfaction is the ultimate priority.
  2. The project will succeed if it can capitalize on the traffic that 100SexiestPinays.com produces, and turn the user sessions into advertising dollars.
  3. The project should further establish 100SexiestPinay.com as a technology leader, not only returning traffic but actually bringing in new traffic.

This post was written by:

Marc - who has written 137 posts on Macalua.com.

Marc Hil Macalua is VP for Marketing for US Auto Parts Network (Philippines) Corporation (NASDAQ:PRTS), a pure play Web retailer in the automotive space. When not busy with his enterprise duties, he’s out there helping businesses and individuals learn how to make the most of the Internet as a marketing channel.

Contact the author

25 Comments For This Post

  1. slapshot Says:

    You’re promoting SEX in the Philippines and to the whole world!!! Poor Filipino women….. Why don’t you promote our country as a tourist destination rather than “The Sex Capital of the World”. And for that matter, you’re exposing women like they’re pimps and whores!!!

  2. Marc Says:

    Nothing could be farther from the truth Sharm :)

  3. ring Says:

    this idea wasn’t an offshoot of the pornographer who sued Google, right? anyways, this is such a MALE idea. I agree with Sharm, a website to promote Phil tourism na lang! :P tutulong ako pag ganun :D

  4. Allan Says:

    Hey Marc,

    Interesting concept. Let me just add a few observations from a softporn-veteran surfer such as myself :)

    1. The site will be showing pictures of sexy pinays, as the name suggests, and not porn, nor sex.
    2. Your models will make or break the site. There should be strict “quality” control :)
    3. Some prefer pictures of sexy women (caseycam.com), although some would still prefer freely available, widely distributed porn.
    4. Magazine sites such as FHM.com have really nice articles other than a gallery of images.
    5. Consider pushing content into your visitors’ mailboxes. Teaser images and catchy articles will do the trick.
    6. Consider pushing contents into other portals. Publish your models of the month/week to other sites such as yehey.com.
    7. Include a forum where visitors can interact / “flirt” with models.
    8. Instead of making the visitors vote for their top x models, consider getting the statistics of unique user clicks for each model. The model with the most clicks should top the list.
    9. Consider including videos in your content. Again, ala-caseycam.com.
    10. Give the models their own blogs and space in the site. Everybody would love to read what’s on their mind :)

    And Marc, in case your plans push through, I can help you. Just put me in charge of the models :)

    Allan

  5. Marc Says:

    Allan, “softporn-veteran surfer” ba? Thanks for the suggestions, will add them to the specification :) put you in charge of the models? I don’t think that’s such a good idea….

  6. Marc Says:

    Ring, we can have a 100SexiestPinoy.com version, no problem! Want to be in charge of the models there? hehe

  7. Allan Says:

    Marc, again, my point #2… strict quality control…I’m willing to help as your QC guy; everything checked and not a hair on the bikini area unnoticed, hehe :)

  8. Marc Says:

    Down boy hehe :D

  9. jules garcia Says:

    ok siya pero mas maayo kung na pud 100sexiestpinoy.com, kami duha ni hender ang bahala sa screening and handling ng mga models…:)

  10. jdavies Says:

    This proposal makes complete business sense. If the site will feature more articles and forums - it should aim to be the definitive ladder match site for the who’s who in the 100. If registration is free and you got exclusive photos! Marc, I think what will contribute to this site’s success is press releases on the published media - when one girl is knocked out of the 100 when users rate them. If you got more statistics for members it may eat up bandwidth but i think it will be unique to define sexy in so many ways.

    Sexy pinays doesn’t have to be PORNish
    It has to be of high quality, it has to be fashionable and sexy but i think its a bad idea to make it softcore. Beauty can be celebrated in creative ways that are not distasteful. So to the detractors sorry but i think its a good idea … Good luck marc!

  11. Marc Says:

    Jules, bisdak diay mong 2 da giingon ni Jelson hehe FYI, I was serious about the 100SexiestPinoy.com idea, there’s a market for that kind of service :)

  12. greg titus Says:

    I love caseycam,is she really filipina???I had a penpal there who used her pick,very sneaky shit!but still casey is mega hot.Anyone know if she’s true filipina?

  13. Marc Says:

    Greg, I think Casey’s half Japanese :) aside from hot, she’s also fucking rich (or at least she should be given the number of subscribers to her service)

  14. jdavies Says:

    Marc i still urge you to continue with the idea. I have a real feeling it will work.

  15. joel Says:

    good luck and more power

  16. gilbert Says:

    thenkx a lot..,i found U

  17. perla paredes daly Says:

    What is sexy? for the one-dimensional—sexy can just mean XXX stuff. but if we want to be multi-dimensional—-sexy can mean more than XXX stuff…if you can approach it in a new way like that than this idea about 100sexiestpinays can be even better!! if “sexiest” can go be more than just about most s-e-x-y (and hey, everybody else does it that way—it’s so c-o-m-m-o-n, ano?) ….means: most magnetic, cool, smart, savvy, attractive i-wanna-know-her, i-wanna-be-her-friend and/or i-wanna-be-like-her kind of pinays… than this kind of site can have a surprising and fresh angle different from all of those common sites that only think that they are so kewl but really are just like all the rest…. good luck with this one, Marc! more power to your ideas…

  18. james Says:

    weeeeee

  19. Marc Says:

    Somebody’s excited… :P

  20. KiLLeR KaMaTiS Says:

    errr… any updates????

  21. Milo Says:

    i can help you with PHP just give me a buzz! let the fun begin man!

  22. Marc Says:

    Milo, you didn’t leave your complete email address..

  23. byron Says:

    any one wonna meet and email me at byronutopia2001@yahoo.com.

  24. byron Says:

    any sexy pinays out there txt me at 09225877572

  25. Neo Says:

    Man, I pity you, doing all this just for the money.

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